Writing Tips for Creators - Tips for Fixing Common Errors when Creating Content
Writing is a means to communicate with a global audience. But how does one manage to write successfully for a broad audience when creating content? Below are some strategies and tips to correct common errors when creating content.
Overall Tips
- Know and understand your audience: Define your ideal reader: Research their demographics, interests, challenges, and preferred tone and language.
- Create content tailored to their needs: Address their pain points, provide solutions, and offer valuable insights.
- Craft compelling headlines: Capture attention: Use strong words, numbers, and curiosity to entice clicks.
- Clearly state the value: Communicate what readers will gain from your content. Be specific and concise: Avoid vague or generic headlines. Structure for readability and engagement.
- Use a clear layout: Break up text with headings, subheadings, and bullet points.
- Write short paragraphs and sentences: Makes content easier to scan and digest.
- Incorporate visuals: Use images, videos, infographics, and other visuals to break up text and illustrate points. Write high-quality, valuable content
- Focus on a single purpose: Convey a clear message or achieve a specific goal with each piece of content.
- Provide value: Offer insights, practical tips, or solutions to your audience's problems.
- Be original and authentic: Stand out with your unique perspective and voice.
- Support with facts and data: Establish credibility by citing reputable sources and using statistics.
The Hurried Edit
Everyone has time management concerns and maybe you’ve reread your piece so many times that you’re confident you’ve caught all the mistakes. But taking enough time to thoroughly proofread your post or article is critical. It is essential to good writing.
Understand the importance of formatting
The structure of your post is important in holding a reader’s attention. Many readers scan or skim articles rather than read them word for word. A big block of text makes this habit difficult and may repel readers.Tips:
- Use bullets and numbered lists when appropriate. These formats are easy to scan and keep readers engaged with the text.
- Edit to ensure you have relevant information in your article
- Format links effectively
- Keep paragraphs short
Jargon heavy content
Clear and concise writing is essential to holding the reader’s attention and keeping them coming back. If they don’t understand or follow your writing, they might not visit again. Using more natural language can also have Search Engine Optimization benefits; users are more likely to use natural language in their search terms, it will boost the chances that your content will appear in search results.Tips:
- Read your draft out loud. Reading your own writing out loud is a good way to notice mistakes, unclear phrases, too-long sentences, etc. If it doesn’t sound natural aloud it’s not likely to read smoothly. If the writing doesn’t read organically, you might not keep readers.
- Keep voice search in mind. Content creators shouldn’t ignore the value of voice search in SEO and organic searches. One should optimize digital content to compete in search and increase organic traffic.
- Make an optimized headline. The headline is the first and sometimes all a reader will see.
Too much passive voice
Passive voice is when a subject is a recipient of a verb’s action. Writers and editors tend to prefer active voice because it’s clearer and more direct. You might be tempted to use passive voice because it sounds fancy, but much like using too much jargon, using too much passive voice can turn away readers. Do not cut out all the passive voice in your writing — sometimes it just works but one should learn how to identify it and use it when necessary.Tip:
Tools like WordPress’ Yoast plugin and extensions like LanguageTool, Quillbot, Grammarly and Outwrite can help you identify instances of passive voice and offer suggestions for how to rework them.
Use best practices for links
Including relevant links, whether internal or external, is essential. Don’t overwhelm readers with too many link options. They could decide to not click on any.Tip:
- Don’t duplicate links. Have you ever clicked on two links, only to be taken to the same page twice? Irritating, right?
- Don’t use generic text like “click here” or “more.” Using descriptive keywords in your link tells the reader what they’ll find on the page.
