The Idea Farm's Blog

  Brands have found it difficult to measure the full impact of their presence across organic touchpoints — such as their YouTube channel, user-generated content and creator collaborations — together with their paid advertising. That’s why YouTube introduced the new brand pulse report. The report provides a unified view of your brand’s presence across all of YouTube — paid and organic. You’ll be able to better measure where you’re driving impact across the platform and maximize your return on ad spend. Measure what matters The brand pulse report will use all-new data, powered by Google AI, to provide actionable insights that help you understand the full presence of your brand’s content on YouTube. The report uses first-of-its-kind, multi-modal AI to evaluate your brand presence across YouTube by detecting brand mentions via visuals (brand logos, product shots, etc.) and language (audio, video titles, etc.). So, if a creator uses or mentions your product in passing, we recognize it a...

  Monday’s Supreme Court showdown in NetChoice v. Paxton and Moody v. NetChoice will determine whether states can forbid social media companies from blocking or removing user content that goes against platform rules. The state laws at issue also allow individuals to sue tech companies for alleged violations. The Florida and Texas laws are loosely written, but officials from both states say the laws will keep social media sites from unfairly muting conservatives and others. Social media platforms have insisted for years that they don’t discriminate against right-wing speech. Signed in 2021 by Gov. Ron DeSantis, Florida’s SB 7072 prohibits tech platforms from suspending or banning the accounts of political candidates in the state, with violations carrying steep possible fines of up to $250,000 per day. It also allows individual social media users to sue platforms if they believe they have been unfairly censored or “deplatformed.” The Texas law, signed in 2021 by Gov. Greg Abbott, m...

Instagram is Helping You Focus With Quiet Mode Instagram is launching ‘Quiet mode’ to help people focus, and to encourage people to set boundaries with friends and followers. Once enabled, you won’t receive any notifications, your profile’s activity status will change to ‘In quiet mode’ and we’ll automatically send an autoreply when someone DMs you. Instagram users have told them that they sometimes want to take time for themselves and are seeking ways to focus at night, while studying, and during work or school.  With quiet mode one can simply customize hours to fit your schedule and once the feature is turned off, we’ll show you a quick summary of notifications so you can catch up on what you missed. ‘Quiet mode’ is available to everyone in the US, United Kingdom, Ireland, Canada, Australia, and New Zealand, and Instagram hopes to expand to more countries soon. Instagram Supports Teens’ safety with Updated Parental Supervision Tools Instagram aims to help parents be more aware o...