The Idea Farm's Blog

  Brands have found it difficult to measure the full impact of their presence across organic touchpoints — such as their YouTube channel, user-generated content and creator collaborations — together with their paid advertising. That’s why YouTube introduced the new brand pulse report. The report provides a unified view of your brand’s presence across all of YouTube — paid and organic. You’ll be able to better measure where you’re driving impact across the platform and maximize your return on ad spend. Measure what matters The brand pulse report will use all-new data, powered by Google AI, to provide actionable insights that help you understand the full presence of your brand’s content on YouTube. The report uses first-of-its-kind, multi-modal AI to evaluate your brand presence across YouTube by detecting brand mentions via visuals (brand logos, product shots, etc.) and language (audio, video titles, etc.). So, if a creator uses or mentions your product in passing, we recognize it a...

  The finalists for this year's National Book Awards have been announced. Among the 25 nominees are novelists Rabih Alameddine and Megha Majumdar as well as journalists Julia Ioffe and Omar El Akkad, who also writes fiction. The winners of each category will be announced on Nov. 19 at an event in New York City. Also being honored are two lifetime achievement winners: author and Syracuse University professor George Saunders and author, cultural critic and Rutgers University-New Brunswick professor Roxane Gay. The ceremony will be streamed on the National Book Awards' website . Fiction Rabih Alameddine, The True True Story of Raja the Gullible (and His Mother) Megha Majumdar, A Guardian and a Thief Karen Russell, The Antidote Ethan Rutherford, North Sun: Or, the Voyage of the Whaleship Esther Bryan Washington, Palaver Nonfiction Omar El Akkad, One Day, Everyone Will Have Always Been Against This Julia Ioffe, Motherland: A Feminist History of Modern Russia, from Revolution to Auto...